영어뉴스 공부하기 : At Tesla event, much-anticipated new EV a no-show

# After a Tesla investor event that ran over three hours at the company's Texas HQs was short on new details, company shares tumbled more than 5% in after-hours trading on Wednesday. CEO Elon Musk had been expected to launch a much-awaited small, affordable electric vehicle that would broaden his brand's appeal and fend off competition. Instead, he focused on a new Tesla gigafactory being built in northern Mexico, its first outside of the United States, Germany and China. "This is not, to be clear, moving output from anywhere to anywhere. This is simply about expanding total global output, so it’s going to be good."

 

* run = last 지속되다 (run의 기본느낌은 '계속'임)

* long on ~ 풍부 <-> short on ~  부족

* He's long on words, short on action 말만 많고 실제 행동이 부족하다

* plunge, sink, tumble 급락

* after-hours trading 장마감후 거래

* had p.p. 당초

* launch 출시

* affordable 저렴한

* would broaden ~ = was going to ~ 

* fend off = prevent

* about 핵심은

* expand = grow 양적 성장

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# Musk was joined on stage by an array of engineers, a nod to Tesla's attempts to show the depth of its executive bench beyond Musk. Senior executives did outline their commitment to cutting production costs, with Chief Engineer Lars Moravy saying the company expects to build its next generation vehicles for half the cost of the current Model 3 or Model Y. “Elon alluded to the fact that Mexico will build our next gen vehicle, but we will also be doing that in our other plants, so it’s really about getting them all up and running. We expect that to be a huge volume product. We’ll be moving that quickly over the next couple years.”

 

* array 줄을 일렬로 선 것

* a nod = an acknowledgment 인정, 수긍

* senior 근속이 높은 사람, 직급이 높은 사람, 나이가 많은 사람

* commitment 변함없는 의지

* outline 간략하게 언급하다

* build : 여려가지를 가지고 조립하다 = Do you want to build a snowball?

* allude to = mention 언급

* up and running 정상 가동

* 고장나다 down = not working

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# Tesla is the world's most valuable automaker, but its shares have seen wild swings. Under pressure from rivals and a weak economy, Tesla has in recent months cut its prices to boost sales and Musk said Wednesday lower prices are key to driving sales. Capturing the mass market is critical to Tesla's goal of being able to make 20 million vehicles a year by 2030. Tesla's CFO Zach Kirkhorn said the company must invest six times what it has already to hit that target - a bill that he said could add up to $175 billion dollars.

 

* 자동차 업계 시가총액 1위 :  the world's most valuable automaker

* 등락을 반복 : wild swings (*swing 그네 = 변화) = fluctuations 큰 폭의 변화

* swing voters 부동표 (*움직이지 않는 표X => 물 위에 떠 있다는 의미)

* wild 거친 => out of control => wildfire

* under pressure : 악재

* 가격인하 : lower prices <-> higher prices

* captive 포로 

* important => crucial, critical, essential 중대한

* a bill 계산서 => 총 투자액 

* add up to = total