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McDonald’s draws inflation-weary customers

by 북노마드 2023. 2. 12.
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He's flipping burgers.

 

. McDonald’s draws inflation-weary customers

* draw = attract


가성비 : value for your money 

 bang for your buck

 

bang = excitement

buck 1달러


McDonald’s on Thursday reported quarterly profits that beat estimates as traffic at the chain’s U.S. restaurants jumped 6.2% in September compared to a year ago, outpacing visitor increases at other quick-service restaurants, which rose about 1%, according to location data from Placer.ai.

 

* beat

to do something faster, for longer, more times etc than has been done before

She beat the world record by 0.3 of a second.

I’ll be happy if I beat my previous score.

outpace

to make more progress, increase more quickly, or become more successful than someone or something else


People are coming for value, but they are paying more. Along with other fast-food chains, McDonald's raised prices of burgers and fries to keep up with surging costs. Its US menu prices rose over 10% in the third quarter. Unlike the last recession when McDonald's relied on its dollar menu to retain low-income customers, the chain plans to ride out the expected economic downturn using digital orders and delivery.

 

* keep up with

 

* retain = keep

keep someone or something

These plans encourage the elderly to retain their independence.

We’re trying to recruit and retain skilled staff.

The US expects to retain control over the operation.

 

* ride out the storm 폭풍우를 무사히 통과하다 = weather the storm = manage to survive


Its “Happy Meal” for adults ran in October and drove the highest US digital transactions ever, according to McDonald’s CEO Chris Kempczinski, who also said that he expects a mild to moderate recession in the US and one that is “a little deeper and longer in Europe.”

 

* expect a recession

* drive(move) a digital transaction

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